What makes Lucky Orange's Heat Maps more accurate?

Our aim is to create a tool that requires little to no setup and quickly gives you valuable information. One of the ways we do that is through our unique approach to heat maps.

If you noticed, we never asked you to specify your site's width or height, or to enter any URLs to get started. Out of the box, Lucky Orange starts gathering heat map data as people use your site.

With so many different browser resolutions and screen sizes, generating accurate heat maps can be quite difficult. Not to mention that when your site changes, links move around, text is edited, etc., it can be daunting to figure out how to ensure the heat map you see is an accurate portrayal of where people actually clicked.

The Lucky Orange approach captures not just the X and Y coordinates of peoples' clicks on a page, but the actual elements on the page that were clicked on, including the relative coordinates of each.

So when we generate your heat map, even if you are viewing the heat map in a different resolution than that of your visitors, we can accurately plot the heat map points, regardless of resolution and HTML differences.

For example, if a visitor clicked 10 pixels from the right and 15 pixels from the top of a button on your page, the heat map will reflect that kind of accuracy.

There are a few settings you can toggle when viewing a heat map that affect accuracy vs number of points. By default, if we can no longer find the element the user clicked on when generating the heat map, Lucky Orange will not plot that point on your heat map. You can toggle this by clicking the Settings icon in the top right when viewing a heat map.