Lucky Orange vs Clicktale, Crazy Egg, Etc.

Lucky Orange might take a different approach than other heat map tools in the marketplace. Here's how we do it:

Different Resolutions, HTML, etc.

Due to the ever-changing nature of the web, it can be quite difficult to generate accurate heat maps for every variation in browser, screen resolution, device, etc. For instance, if we just placed a click's x and y coordinates on a randomly sized version of your site, none of the plotted points would make any sense because each one could be coming from a visitor using a device with a lower or higher resolution than the base image we created of your site. Also, some people may have seen different elements in different locations on your page. What if at one point your logo was in the top right corner of the page, and now it's in the top left corner of the page? How would we differentiate between the two? Would we say some people clicked on it in the top right, and others clicked on it in the top left?

To get around this, Lucky Orange "fingerprints" certain elements that are clicked or moused over, then stores the information using relative coordinates. This allows us to say for instance, Visitor A clicked 33 pixels down and 45 pixels to the right of the logo in the upper right corner of the page.

If a page's underlying HTML has changed, or a fingerprint can't be discerned for an element when the heat map is generated, the changed HTML or element isn't rendered in the final heat map, even if some data had already been stored at the time. We could render it to make your heat map more colorful, but it would also be more inaccurate.

The more id attributes found in a page's HTML, the more accurate the fingerprints. Lucky Orange also uses key attributes like class, href, src, etc. to help fingerprint specific elements on the page.

If your site hasn't gathered too much data yet, your heat maps might seem a bit sparse, especially if any points were thrown out because of changed HTML, lack of any good fingerprints, etc.

Exporting Heat Maps

Heat maps are exported as JPEG files, so you can either right click on them and choose Save As or Copy, or even send the image's URL.