What do "Landing Page" and "Exit Page" mean?
Looking at visitor information in user recordings, you can see many fields such as behavior tags, source, user location, browser, operating system, device, and the number of visits (to name a few).
Also included in this list are two new, very useful fields: landing page and exit page.
Landing Page: The first URL visited by a user
Identify where visitors started their journey through your website. Did a visitor start on the homepage, or did a Google PPC link take the visitor to a sign-up page instead?
Exit Page: The last URL visited by a user
Similarly, a visitor’s exit page shows where a visitor left your website. For example, while a visitor may have started his/her session from the homepage, did that visitor leave your website from the pricing page or another page?